Creating Presentations That Stick
Start with empathy, script the story before building slides, use AI tools to shape and refine your approach, and apply design principles to make insights clear and memorable.
AI Prompts & Scripts
Copy these prompts into a text editor, fill in the variables, then paste into your AI to build your presentation framework.
Tools for Audience-First Thinking
Downloadable resources for applying design thinking principles in your presentations.
Keep Your Story Moving Forward
Use these tools to craft narratives that connect, inspire, and drive action.
Got questions about the tools? Interested in a round two or exploring a new workshop idea?
Reach out to Andy Ford.
Step 1: Define Your Audience Profile
Start with creating context about who you are and what you want AI to do. Then fill in the details about your client to create the foundation that AI will use to build a tailored persona and script framework.
Prompt:
I am a market research specialist in the pharmaceutical industry. I need you to create a client-specific presentation script framework using the following information about the client:
Company Name & Focus: _______
Client Job Title & Role: _______
LinkedIn Profile Highlights: _______
Professional Associations / Groups Followed: _______
Social Media Presence: _______
Favorite Websites, Journals, or Literature: _______
Films / TV / Music Preferences: _______
Additional Notes (competitive pressures, organizational culture, market conditions) : _______
Step 2: Generate Your Presentation Framework
Copy your prompt and inputs from Step 1 and the following “Expected Outputs” instructions into AI to generate a client-specific framework for your presentation.
Expected Outputs:
– Client Archetype Persona: short narrative description (style, mindset, decision-making approach), archetype (Analyst / Visionary / Pragmatist / Connector), key motivators & pain points
– Script Style: tone (e.g., formal, inspirational, data-heavy, conversational), narrative arc (Problem → Insight → Solution → Action / Past → Present → Future / Macro Trend → Industry Lens → Company Lens → Team Action), core talking points tailored to client persona.
– Visualization Recommendations: suggest visuals that will resonate (charts, dashboards, infographics, patient stories, ROI calculators), level of detail (executive summary vs. deep dive), brand alignment/style cues suggestions.
Step 3: Evaluate Your Draft Script
Once you’ve drafted your presentation script using Step 2 outputs, use this prompt to check whether it resonates with your client profile.
Prompt:
I am a market research specialist in the pharmaceutical industry. Use the client profile, persona archetype, script style, visualization recommendations from previous outputs, and the draft script I’m adding here, to evaluate the script against the profile for:
Accuracy: Does it align with the client’s role, expertise, and decision-making needs? Are the insights credible and on-point?
Memorability: Does it use storytelling, structure, or visuals that will stand out and stick with this specific client?
Efficacy: Will it move the client toward buy-in, action, or alignment? Does it match their communication style and motivators?
Draft Script: [Paste full draft presentation script or narrative here]
Step 4: Refine with Feedback & Readiness Score
Paste the inputs and instructions from Step 3 and the following “Expected Outputs” into AI for actionable feedback.
Expected Outputs:
Gap Analysis: where the script aligns, where it deviates or misses opportunities
Recommendations: specific edits to improve accuracy, memorability, efficacy; adjustments to better fit archetype’s style
Visualization Check: feedback on whether visuals are the right fit for the client, plus recommendations for alternatives or stronger visuals
Final Scorecard:
– Accuracy: [0–10]
– Memorability: [0–10]
– Efficacy: [0–10]
– One-sentence summary of readiness